[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"case-study-en-ebr-warsztaty":3},{"id":4,"title":5,"body":6,"client":135,"cover":136,"desc":137,"description":125,"extension":138,"figma":139,"link":139,"meta":140,"navigation":141,"order":142,"path":143,"product":144,"role":145,"scope":146,"screens":139,"seo":147,"stem":148,"tag":149,"tools":150,"video":139,"__hash__":151},"caseStudies_en\u002Fen\u002Fcase-studies\u002Febr-warsztaty.md","\"AI Workshops\" Landing Page — EBR",{"type":7,"value":8,"toc":124},"minimark",[9,14,18,21,25,28,51,55,58,64,68,71,76,80,84,87,91,95,98,112,116,119],[10,11,13],"h2",{"id":12},"context","Context",[15,16,17],"p",{},"EBR was organizing the first edition of a two-day \"AI manager in accounting\" workshop — a hands-on training in AI tools for the accounting industry. They needed a single-page sales site that would explain who the workshop was for, build trust in the instructors, and drive sign-ups — with a limited number of seats.",[15,19,20],{},"The challenge wasn't a lack of content, but organizing it into a logical, persuasive path — from the promise, through the program and proof of credibility, to the booking form.",[10,22,24],{"id":23},"discovery-what-i-had-to-solve","Discovery — what I had to solve",[15,26,27],{},"The starting point was the client's brief and the nature of the offer itself: an expensive, niche AI training sold to a group that was only just getting comfortable with AI. Before I started designing, I listed the real objections that could stop someone right before signing up — and those became the map for the whole landing page.",[29,30,31,39,45],"ul",{},[32,33,34,38],"li",{},[35,36,37],"strong",{},"Target audience"," — accounting-office owners and managers, often skeptical of the \"AI hype\".",[32,40,41,44],{},[35,42,43],{},"Sign-up barriers"," — fear of commitment, lack of trust in the instructor, and a high price without value context.",[32,46,47,50],{},[35,48,49],{},"Page goal"," — one clear action: booking a seat for the first edition (only 15 spots).",[10,52,54],{"id":53},"ux-solutions","UX solutions",[15,56,57],{},"I treated each sign-up barrier as a separate design task. Below are the three key tensions and the decisions I used to defuse them.",[59,60],"case-pairs",{":items":61,"challengeLabel":62,"solutionLabel":63},"[{\"challenge\":\"The sign-up form needs to collect data without triggering a sense of commitment.\",\"solution\":\"A \\\"Reserve a seat\\\" CTA instead of \\\"Buy a ticket\\\" — booking language lowers the decision threshold and sounds like a first step, not a transaction.\"},{\"challenge\":\"Lack of trust in the instructor — \\\"is this someone from IT, or from accounting?\\\".\",\"solution\":\"The speakers section highlights dual authority: a tax advisor plus an AI trainer. Not an influencer, but a practitioner from the client's own industry.\"},{\"challenge\":\"A high price can scare people off without value context.\",\"solution\":\"The price sits next to concrete numbers: \\\"only 15 people\\\", \\\"2 days\\\", \\\"access to materials\\\". The price becomes part of a package, not an isolated cost.\"}]","Challenge","Solution",[10,65,67],{"id":66},"visual-system","Visual system",[15,69,70],{},"A dark, \"technological\" theme with a fluid AI background builds a modern mood, while energetic magenta draws the eye straight to the action buttons. Pink and purple break up the black and highlight key sections without losing readability.",[72,73],"case-figure",{"alt":74,"src":75},"EBR landing page color palette over the hero: black, purple, light pink and magenta with HEX and RGB values","\u002Fassets\u002Fcolors_landing.png",[77,78],"case-swatches",{":items":79},"[{\"color\":\"#060606\",\"label\":\"Background black\"},{\"color\":\"#58224E\",\"label\":\"Purple\"},{\"color\":\"#E01264\",\"label\":\"Magenta (action)\"},{\"color\":\"#FFCCE1\",\"label\":\"Pink\"},{\"color\":\"#222222\",\"label\":\"Graphite\"}]",[10,81,83],{"id":82},"page-preview","Page preview",[15,85,86],{},"The whole path on one screen: a hero with the promise, benefit cards, a purple band with facts (date, location, price, seat limit), program modules, a speakers section, and a closing booking form.",[72,88],{"alt":89,"src":90},"Full EBR landing page in a browser window — from hero, through benefits, workshop program and speakers, to the booking form","\u002Fassets\u002Fbrowser-desktop.png",[10,92,94],{"id":93},"my-role-and-contribution","My role and contribution",[15,96,97],{},"I was responsible for the entire UX\u002FUI of the landing page — from organizing the content into a conversion path, through decisions that defused sign-up barriers, to a consistent visual system and the final interface.",[29,99,100,103,106,109],{},[32,101,102],{},"Analyzing the brief and defining the barriers to signing up.",[32,104,105],{},"Landing page architecture — the section order that builds conviction step by step.",[32,107,108],{},"UX decisions: CTA language, exposing speaker authority, how the price was presented.",[32,110,111],{},"Visual system and UI: typography, dark theme, palette, and components.",[10,113,115],{"id":114},"outcome","Outcome",[15,117,118],{},"The result is a consistent, single-purpose landing page that guides the visitor along a clear path from the promise to booking a seat — with every key objection addressed directly in the page's layout.",[120,121],"case-tiles",{":items":122,"variant":123},"[{\"title\":\"One goal\",\"desc\":\"the whole page drives toward booking a seat\"},{\"title\":\"Trust\",\"desc\":\"the speakers' dual authority disarms skepticism\"},{\"title\":\"Value > price\",\"desc\":\"the price is embedded in a concrete package of benefits\"}]","stats",{"title":125,"searchDepth":126,"depth":126,"links":127},"",2,[128,129,130,131,132,133,134],{"id":12,"depth":126,"text":13},{"id":23,"depth":126,"text":24},{"id":53,"depth":126,"text":54},{"id":66,"depth":126,"text":67},{"id":82,"depth":126,"text":83},{"id":93,"depth":126,"text":94},{"id":114,"depth":126,"text":115},"EBR — Efektywne Biuro Rachunkowe","\u002Fassets\u002Fcover_landing.png","A conversion-focused landing page for Efektywne Biuro Rachunkowe with a single job: collecting sign-ups for a two-day AI workshop for accounting-office owners and managers. A project focused on one thing: guiding the visitor from first impression to booking a seat.","md",null,{},true,3,"\u002Fen\u002Fcase-studies\u002Febr-warsztaty","Landing page (conversion)","UI\u002FUX Designer","UX, UI, visual system",{"title":5,"description":125},"en\u002Fcase-studies\u002Febr-warsztaty","landing page · ui\u002Fux","Figma","1sIyj0Xyn1vkLrqz_4hexgZM5OtWygNqa7fhSs-O9LQ",1785355749139]